Zehner’s CEO Talks The Future of Online Advertising in CSQ
April 7, 2015
Matt Zehner. Zehner Founder / CEO
Consumers have been trained to ignore traditional banner ads and, in turn, brands are becoming media companies in their own right
Brands understand that creating value for everyone through native/sponsored content, mobile and video is the key to engagement and gaining notoriety. This method is certainly more expensive and time consuming, but the result is undeniable when done right.