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Zehner CDO Mick McCarthy Joins Nosto To Discuss The Future of eCommerce

March 1, 2021

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Zehner’s Chief Design Officer, Mick McCarthy, recently spoke at Connected Commerce, our partner Nosto’s fireside chat series. Nosto, a commerce platform that provides personalized shopping experiences, has been an essential component of our collaborations with brands like TenTree, BH Cosmetics, and Outerknown.

In conversation with Nosto’s General Manager Jan Soerensen, Mick shared Zehner’s takeaways from 2020 and what they mean for the year ahead. Mick also spoke about how certain brands responded to the COVID-19 Pandemic and Black Lives Matter movement with a plan of action, while others struggled to meet the moment.

"The past year has pushed brands to consider end-to-end service design. Consumers are looking for relevant and personalized content both in their overall experience and in their post-purchase experience."

- Mick McCarthy, Chief Design Officer at Zehner

The conversation highlighted how COVID-19 forced a rapid shift to digital and led to a change in brand identities. For more on these insights and others, watch Connected Commerce on-demand here »


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