Yogibo
Connecting eCommerce and Comfort
Role
Brand Identity, Brand Strategy, IA/UX, Design + Development
Technology
Shopify Plus
Verticals
Lifestyle
Website
Creating An eCommerce Experience You Want To Bring Home
Background
Yogibo creates one of a kind furniture and lifestyle essentials that help you feel more in tune with yourself, your space, and those around you. Yogibo, founded in 2009 in Nashua, New Hampshire by Eyal Levy, creates award-winning products that are versatile, functional, and modular.
Known for their vibrant colors and contemporary designs, Yogibo approached Zehner with a goal of elevating and positioning themselves as a cohesive lifestyle brand online. Zehner helped Yogibo to refresh their brand identity, reposition the Yogibo brand, and redesign their eCommerce experience on Shopify Plus.
Building Community With Key Insights
Brand Identity Refresh + Repositioning
With Yogibo’s goals in mind, we knew we needed to thoughtfully position the brand while also building a community that values comfort, style, and sensory experiences. To achieve this, our team undertook trends and insights research to better understand the competitive landscape, Yogibo’s target audience, and key consumer behavior trends. Using this research, we crafted a manifesto, tagline, and brand identity aligned with Yogibo’s core values.
Vibrant Living Brought Online
The Solution: eCommerce Design
Yogibo’s refreshed brand identity, brand positioning, and eCommerce design work offer a dynamic shopping experience. The new typography lends a playful, retro feeling to the brand while the color palette contrasts the blue in Yogibo’s logo with and complements the products’ vibrancy.
Custom Bundling
We took Yogibo’s bundling capability from hidden feature to center stage. A user can now select product photos of the Modju couch and customize the couch to fit their needs. This customized experience helps fulfill Yogibo’s identity as a comfortable, cohesive solution.
Eyal Levy CEO & Founder
“Working with Zehner on our new website and rebrand was an amazing experience for my team and I. Besides the outcome, that of course, we were super happy with, what mattered to me more was the path to get to it. Zehner’s team showed a remarkable level of professionalism, dedication, honesty, problem-solving skills, teamwork, and fun every step of the way. More importantly, each member of the Zehner team was committed to this project like it was their own business. Such partnerships are not easy to find, and we’re definitely planning to work together again”
Partners
Shopify Plus
Platform for high-volume and enterprise merchants.
Yotpo
Widget for customers to read and write reviews.
Klaviyo
Customer lifecycle management program.
