Yogibo

Connecting eCommerce and Comfort

Role

Brand Identity, Brand Strategy, IA/UX, Design + Development

Technology

Shopify Plus

Verticals

Lifestyle

Website

yogibo.com

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Creating An eCommerce Experience You Want To Bring Home

Background

Yogibo creates one of a kind furniture and lifestyle essentials that help you feel more in tune with yourself, your space, and those around you. Yogibo, founded in 2009 in Nashua, New Hampshire by Eyal Levy, creates award-winning products that are versatile, functional, and modular.

Known for their vibrant colors and contemporary designs, Yogibo approached Zehner with a goal of elevating and positioning themselves as a cohesive lifestyle brand online. Zehner helped Yogibo to refresh their brand identity, reposition the Yogibo brand, and redesign their eCommerce experience on Shopify Plus.

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Building Community With Key Insights

Brand Identity Refresh + Repositioning

With Yogibo’s goals in mind, we knew we needed to thoughtfully position the brand while also building a community that values comfort, style, and sensory experiences. To achieve this, our team undertook trends and insights research to better understand the competitive landscape, Yogibo’s target audience, and key consumer behavior trends. Using this research, we crafted a manifesto, tagline, and brand identity aligned with Yogibo’s core values.

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Vibrant Living Brought Online

The Solution: eCommerce Design

Yogibo’s refreshed brand identity, brand positioning, and eCommerce design work offer a dynamic shopping experience. The new typography lends a playful, retro feeling to the brand while the color palette contrasts the blue in Yogibo’s logo with and complements the products’ vibrancy.

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Custom Bundling

We took Yogibo’s bundling capability from hidden feature to center stage. A user can now select product photos of the Modju couch and customize the couch to fit their needs. This customized experience helps fulfill Yogibo’s identity as a comfortable, cohesive solution.

Eyal Levy CEO & Founder

“Working with Zehner on our new website and rebrand was an amazing experience for my team and I. Besides the outcome, that of course, we were super happy with, what mattered to me more was the path to get to it. Zehner’s team showed a remarkable level of professionalism, dedication, honesty, problem-solving skills, teamwork, and fun every step of the way. More importantly, each member of the Zehner team was committed to this project like it was their own business. Such partnerships are not easy to find, and we’re definitely planning to work together again”

Partners

Shopify Plus

Platform for high-volume and enterprise merchants.

Yotpo

Widget for customers to read and write reviews.

Klaviyo

Customer lifecycle management program.

CONTACT

We’re Always In Touch.

Our clients run the gamut from emerging startups to Fortune 500 companies. No matter where you’ve been or where you’re going, we can create the infrastructure necessary to support your team and your goals.

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