Soylent

Commerce for a Complete Meal Replacement

Role

IA/UX, Design + Development

Technology

Shopify Plus

Verticals

CPG

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No Replacement for Great Design + Technology

The Task

After launching in 2014, Soylent quickly became the meal replacement of choice, amongst Silicon Valley programmers. As the brand matured and their following grew, Soylent approached Zehner to replatform their current site in an effort to streamline internal processes. Through our detailed discovery phase, we also proposed design enhancements, which ultimately lead to a complete redesign of Soylent’s eCommerce website.

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Redesign + Replatform to Meet Soylent’s New Market Strategy

The Solution

To provide their internal team the additional bandwidth necessary, we landed on the sustainable and highly supported SaaS platform, Shopify Plus. Scalable and secure, Shopify Plus enabled us to build a fully customized responsive site that complements Soylent’s growth into grocery and convenience chains.

+26%

Increase in conversions

+46%

Increase in traffic

–17%

Increase in mobile conversions

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Designing For Trust

With Soylent’s robust brand identity, we recognized that optimizing for mobile and designing for trust would prove essential.

Our dedication to information architecture strategy and experience design improves the user journey in terms of wayfinding, brand consideration, and communicating the key information necessary to increase conversions.

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As the Soylent brand continues to reach new audiences, our unique ability to build a modular design system and a customizable CMS, is a key differentiator in the eCommerce space. Our commitment to building a better brand experience, not only enhances the user journey, but also alleviates operational pains and empowers internal teams with increased agility. Soylent’s team can now shift to meet market demands in real-time, and quickly implement innovative ideas within layouts, content, and consumer landing pages, without the burden of long development cycles.

Innovation through Collaboration

At Zehner, our biggest strength is our collaborative approach to digital experiences. This project is no exception.The complex functionality of the front and backend of the site is due to the cumulative efforts of our content strategists, IA/UX specialists, visual designers, and developers.

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Partners & Integrations

Shopify Plus

eCommerce platform for enterprise clients.

Power Reviews

Customer reviews building system to increase sales.

Swell Rewards

User retention and rewards based system.

CONTACT

We’re Always In Touch.

Our clients run the gamut from emerging startups to Fortune 500 companies. No matter where you’ve been or where you’re going, we can create the infrastructure necessary to support your team and your goals.

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