Soylent E-Commerce Website
No replacement for great design
After launching in 2014, Soylent quickly became the meal replacement of choice, amongst Silicon Valley programmers. As the brand matured and their following grew, Soylent approached Zehner to replatform their current site in an effort to streamline internal processes. Through our detailed discovery phase, we also proposed design enhancements, which ultimately lead to a complete redesign of Soylent’s eCommerce website.
Our Services: User Experience Design, Visual Design + Web Development
Redesign + replatform to meet Soylent’s new market strategy
To provide their internal team the additional bandwidth necessary, we landed on the sustainable and highly supported SaaS platform, Shopify Plus. Scalable and secure, Shopify Plus enabled us to build a fully customized responsive site that complements Soylent’s growth into grocery and convenience chains.
With Soylent’s robust brand identity, we recognized that optimizing for mobile and designing for trust would prove essential.
Our dedication to information architecture strategy and experience design improves the user journey in terms of wayfinding, brand consideration, and communicating the key information necessary to increase conversions.
As the Soylent brand continues to reach new audiences, our unique ability to build a modular design system and a customizable CMS, is a key differentiator in the eCommerce space. Our commitment to building a better brand experience, not only enhances the user journey, but also alleviates operational pains and empowers internal teams with increased agility. Soylent’s team can now shift to meet market demands in real-time, and quickly implement innovative ideas within layouts, content, and consumer landing pages, without the burden of long development cycles.
26% Improvement in Mobile Conversion Rate
46% Improvement in Mobile New Customer Conversion Rate
7% Improvement in Desktop New Customer Conversion Rate
17% Reduction in Mobile Bounce Rate
2% Reduction in Desktop Bounce Rate