Reading Cinemas

Elevating the Movie Experience Through Digital Products

Role

IA/UX, Design + Development

Technology

PHP & Laravel, iOS, Android, Vista

Verticals

Entertainment

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Apple Store
Google Play

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The Cinema Of Choice For Film Lovers

Background

Reading Cinemas is a multiplex for blockbuster, indie and classic films, and special family-oriented screenings. The international conglomerate operates four cinema branches in total across three countries. Zehner has been the agency of record covering City Cinemas, Consolidated Theaters, Angelika Film Center, and Reading Cinemas, since 2012.

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Delivering the Best User Experience Across Digital Touchpoints

Partnership

To date, Reading Cinemas and Zehner together, has hit major milestones including but not all, creating a seamless infrastructure to manage digital properties, moving ticket sales from Fandango to self-hosted solution, and launching four mobile apps in support of all of Reading Cinema’s brands.

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At A Glance

Seamless integrations with point of sales systems

Provide information about the cinemas and films, in addition to food and beverage offerings

Empowering select cinemas to offer military discount

Offers a comprehensive loyalty program for users

Ability to purchase gift cards

Ability to return and exchange tickets

Consistent account creation and login functionality

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Buying Movie Tickets Has Never Been Easier

Purchasing tickets on the Reading Cinemas mobile app is intuitive. Users are able to seamlessly select the cinema, film, and their seats as part of the experience. Following the completion of purchasing a ticket, users are then provided a sharable ticket link or options to share on Twitter and Facebook. This allows users to easily invite friends to purchase tickets to the same movie. In fact, the link also shows where you’re sitting so your friends can purchase seats right next to you. Incorporating this social aspect as part of the purchase flow encourages a sense of connection and community as part of the movie going experience.

A Shared Strategic Vision

After years of close collaboration, Zehner and Reading Cinemas share a strategic vision for the business. Together, we have created innovative digital products that are focused on continuously improving engagement and loyalty for the brand. 

 

 

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CONTACT

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