Reading Cinemas
Elevating the Movie Experience Through Digital Products
Role
IA/UX, Design + Development
Technology
PHP & Laravel, iOS, Android, Vista
Verticals
Entertainment
DOWNLOAD APP
Apple Store
Google Play
The Cinema Of Choice For Film Lovers
Background
Reading Cinemas is a multiplex for blockbuster, indie and classic films, and special family-oriented screenings. The international conglomerate operates four cinema branches in total across three countries. Zehner has been the agency of record covering City Cinemas, Consolidated Theaters, Angelika Film Center, and Reading Cinemas, since 2012.
Delivering the Best User Experience Across Digital Touchpoints
Partnership
To date, Reading Cinemas and Zehner together, has hit major milestones including but not all, creating a seamless infrastructure to manage digital properties, moving ticket sales from Fandango to self-hosted solution, and launching four mobile apps in support of all of Reading Cinema’s brands.
At A Glance
Seamless integrations with point of sales systems
Provide information about the cinemas and films, in addition to food and beverage offerings
Empowering select cinemas to offer military discount
Offers a comprehensive loyalty program for users
Ability to purchase gift cards
Ability to return and exchange tickets
Consistent account creation and login functionality
Buying Movie Tickets Has Never Been Easier
Purchasing tickets on the Reading Cinemas mobile app is intuitive. Users are able to seamlessly select the cinema, film, and their seats as part of the experience. Following the completion of purchasing a ticket, users are then provided a sharable ticket link or options to share on Twitter and Facebook. This allows users to easily invite friends to purchase tickets to the same movie. In fact, the link also shows where you’re sitting so your friends can purchase seats right next to you. Incorporating this social aspect as part of the purchase flow encourages a sense of connection and community as part of the movie going experience.
A Shared Strategic Vision
After years of close collaboration, Zehner and Reading Cinemas share a strategic vision for the business. Together, we have created innovative digital products that are focused on continuously improving engagement and loyalty for the brand.
