Rachel Zoe Box of Style E-Commerce
Consider Yourself Styled
Imagine getting a chic box of fashion and beauty items curated by Rachel Zoe and delivered to your door every quarter. Consider your stars aligned, because that’s exactly what you get when you order a Box of Style. Rachel Zoe has brought her unparalleled sense of glamour to the masses, and this coveted subscription is available year-round.
STYLE WITHIN REACH
The Box of Style appeal is broad, and one of the main concerns was ensuring that the site had the capability to speak to both new and current customers. With that in mind, we architected a system that would allow new capabilities for A/B testing to both meet the consumer needs and business goals.
With a great understanding of the current demographic and pain point within a current system, we began the journey of ideation and wireframing for desktop and mobile.
Implementing a mobile-minded design approach, we prototyped a completely new Box of Style experience that encourages engagement and makes conversion seamless. Through high fidelity design and art direction, the Box of Style brand and emotional experience was brought to life.
We’re currently working on integrating with the design team and collaborating through the build process. The new Box of Style is being rolled out in phases beginning now until the holiday season.