RACHEL ashwell E-COMMERCE Website
The Shabby Chic Lifestyle
Rachel Ashwell is best known for her shabby chic lifestyle brand that celebrates the beauty of time-worn objects. Her brand aesthetic reflects timeless design with casual ease.
A Site That Evolves
We joined forces with the Rachel Ashwell team to do a site-redesign that will evolve as the brand grows.The site overall was very outdated and hard to navigate making it difficult to find products.
Our solution centered on building a site that is both timeless in design and functional for the client. With the user experience in mind we integrated drag and drop CMS to support the modular design system. In doing so, this allowed the Rachel Ashwell team to merchandise the pages with ease based on analytics, business goals and consumer demands. The new layout can be easily maintained by the client and is scalable as the brand grows. We were able to design a site that reflects the aesthetic of the client while creating a seamless user experience.
We Execute on time
Time as we all know is limited. It is also a direct factor in project budget. With that in mind, we optimize time in ideation, design and development. By implementing AGILE methodology, the team and client can make strategic budget, time and scope decisions quickly.