Only Natural Pet
A Best in Show eCommerce Experience
Role
IA/UX, Design, Development + Analytics
Technology
Shopify Plus
Verticals
CPG
Website
Treating Man's Best Friend to a Seamless eCommerce Experience
Background
As a PetSmart brand, Only Natural Pet specializes in natural pet supplies for dogs and cats from pet food and flea remedies to supplements and homeopathic remedies. As the first pet food brand in North America to become a Certified B Corporation, Only Natural Pet began as a marketplace offering a wide variety of brands. However, after Only Natural Pet repositioned and began to develop their own product line, they needed an eCommerce experience that would primarily showcase their in-house brand. Only Natural Pet approached Zehner as their digital eCommerce partner to replatform their experience from a custom legacy platform to Shopify Plus.
Redesign + Replatform to Highlight Only Natural Pet's In-house Product Line
The Solution
Migrating Only Natural Pet to Shopify Plus allowed us to design and build a modular eCommerce experience that effectively showcased their in-house product line. As part of the design process we were able to visually realign the brand from art direction to UI elements to color palette. Ultimately, our approach positioned Only Natural Pet’s product line as the primary focus of the eCommerce experience through a seamless user experience and elevated visual design.
As an enterprise client with a large inventory, an essential component of this project was the successful data migration to Shopify Plus. Our team of engineers and project managers collaborated closely with the client and partners to ensure this was completed effectively. Additionally, our team designed and implemented an effective subscription program for all products through Recharge.
Our Data Migration Approach
In order to replatform Only Natural Pet from a custom legacy platform to Shopify Plus, we had to complete in-depth data migration. As part of the ERP and Recharge implementation, we also migrated relevant data for orders, customer, and subscription information to Shopify. Not to mention a blog migration from WordPress and Contentful to Shopify.
Balancing Editorial Content with Product Consideration
Only Natural Pet has built trust in the market and established themselves as an industry leader through comprehensive thought leadership. The Holistic Healthcare Library is Only Natural Pet’s editorial channel to share their latest insights. Initially on WordPress and Contentful, the project involved migrating all blog content to Shopify Plus. Our designs effectively categorize articles and adopt clear content hierarchy to allow the user to easily browse blog content. In addition to creating opportunities throughout the website to balance editorial blog content with product.
A Modular Design Solution
Ultimately, we designed and built a scalable design and CMS solution on Shopify Plus. In the end, this will empower Only Natural Pet's internal creative team to easily merchandise products and update brand storytelling.
Partners
Shopify Plus
eCommerce platform for enterprise clients.
Yotpo
Widget for customers to read and write reviews.
Recharge
Recurring billing and subscription functionality.
Findify
Real-time personalized search and recommendations.
