La Blanca
eCommerce With Sophistication
Role
Brand Realignment, IA/UX, Design + Development
Technology
Shopify Plus
Verticals
Fashion
Website
Swimwear For Every Body
The Background
Based in California, La Blanca offers, “swimwear for every body” - with elevated silhouettes, style with support, and expert construction. Created by Manhattan Beachwear, La Blanca blends luxurious fabrics with figure-flattering coverage for all shapes and sizes. Following a rebrand and repositioning, the brand approached Zehner in 2019 to redesign and replatform their eCommerce experience from Magento to Shopify Plus.
An Elegant Redesign + Replatform to Align the Brand
The Solution
Zehner worked closely with La Blanca’s team to understand the brand’s new visual identity and positioning. Ultimately, we were able to realign La Blanca’s eCommerce experience to convey the rebrand and create a feeling of minimal sophistication. Our designs use white space to frame the offset placement of lifestyle photography and supporting copy. In turn, the simplicity of our designs evoke a sense of elegance and empowerment.
Empowering Through Modular Design
Zehner adopted a modular design approach to ensure La Blanca's eCommerce experience was cohesive. Zehner also built a customizable CMS for the La Blanca team to easily merchandize each product and collection with a lower cost of ownership.
Partners
Shopify Plus
eCommerce platform for enterprise clients.
Findify
Personalized search and recommendations.
Swell
User retention and rewards based system.
Klaviyo
Customer lifecycle management program.
