La Blanca

eCommerce With Sophistication

Role

Brand Realignment, IA/UX, Design + Development

Technology

Shopify Plus

Verticals

Fashion

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Swimwear For Every Body

The Background

Based in California, La Blanca offers, “swimwear for every body” - with elevated silhouettes, style with support, and expert construction. Created by Manhattan Beachwear, La Blanca blends luxurious fabrics with figure-flattering coverage for all shapes and sizes. Following a rebrand and repositioning, the brand approached Zehner in 2019 to redesign and replatform their eCommerce experience from Magento to Shopify Plus.

An Elegant Redesign + Replatform to Align the Brand

The Solution

Zehner worked closely with La Blanca’s team to understand the brand’s new visual identity and positioning. Ultimately, we were able to realign La Blanca’s eCommerce experience to convey the rebrand and create a feeling of minimal sophistication. Our designs use white space to frame the offset placement of lifestyle photography and supporting copy. In turn, the simplicity of our designs evoke a sense of elegance and empowerment.

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Empowering Through Modular Design

Zehner adopted a modular design approach to ensure La Blanca's eCommerce experience was cohesive. Zehner also built a customizable CMS for the La Blanca team to easily merchandize each product and collection with a lower cost of ownership.

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Partners

Shopify Plus

eCommerce platform for enterprise clients.

Findify

Personalized search and recommendations.

Swell

User retention and rewards based system.

Klaviyo

Customer lifecycle management program.

CONTACT

We’re Always In Touch.

Our clients run the gamut from emerging startups to Fortune 500 companies. No matter where you’ve been or where you’re going, we can create the infrastructure necessary to support your team and your goals.

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