Rachel Zoe Box of Style

A Curated Subscription Experience with Style




Shopify Plus



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Delivering Exclusive Styles One Box at a Time


Box of Style is a subscription box of seasonal styles and exclusive products at an accessible price. Each box is carefully curated by celebrity stylist and entrepreneur, Rachel Zoe. Zehner first began working with Rachel and the Box of Style team as their digital partner in 2014. Initially, our role was to support the development of their technology infrastructure on Woocommerce. Now five years later, technology has caught up with their innovative vision for the brand and it was time to replatform to Shopify Plus and Recharge.

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Building a Subscription Experience to Showcase Luxury Style

The Solution

Unlike a traditional eCommerce experience, a user can not purchase an item from Box of Style at any time. Instead, the program exists on a set timeline, whereby each member is provided a box of luxury essentials four times a year. Of course, a user can become a member at any time, however they are only able to select items in their box during a specific window.

In addition to box subscriptions, users can now purchase items from the add on marketplace, which has increased overall cart value for the brand. Not to mention we designed and built gifting functionality, whereby users can easily purchase a box for a friend.

Ultimately, we built a solution to ensure the brand’s scalability and empower their internal team to focus on creative rather than technology and customer service.


Increase in average cart value


Decrease in customer service requests

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At a Glance

Shopify eCommerce experience with Recharge implementation for subscriptions

Built custom app to bridge the connection with Recharge and Shopify

Data migration of 7 years worth of data across order, customer, and subscription information

Worked collaboratively with internal team and creative agency to deliver edge case designs and improved user experience

Increased average cart value by allowing users to purchase add on products

Digital strategy to ensure users were able to purchase subscriptions and make their selections in the correct time frame

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Bridging Shopify Plus + Recharge With a Custom App

Box of Style exists on a seasonal timeline, whereby users make their selection and receive their box during specific windows. Therefore, this is not a simple, out of the box subscription program. Instead, when a user curates their box they are not placing a Shopify order and the inventory is not accounted for. Our solution was to build the technology required to allocate the relevant products by facilitating the communication between Shopify and Recharge. With over 25,000 active subscribers this was a crucial component of the project to ensure each user received their selected products and were charged the correct amount.

Data Migration Approach

Replatforming Box of Style from a custom WooCommerce experience to Shopify Plus required us to normalize the dataset across orders, customer information and subscription data. With over seven years of data and over 25,000 active subscribers, our team was able to successfully deliver to ensure a seamless transition between platforms.

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Shopify Plus

eCommerce platform for enterprise clients.


Recurring billing and subscription functionality.

Swell Rewards

User retention and rewards based system.


We’re Always In Touch.

Our clients run the gamut from emerging startups to Fortune 500 companies. No matter where you’ve been or where you’re going, we can create the infrastructure necessary to support your team and your goals.