BFA WEBSITE ARCHITECURE + DESIGN

Images Matter

Putting clients before high-volume photo sales, BFA has taken over New York’s social scene.

Visit Site

An archive of 1.6 million images

View Work

Easy to use interface for an archive of 1.6 million photos

The Billy Farrell Agency, one of the top high-end event photography agencies in the United States, came to Zehner needing a major re-design of their web platform. Since BFA hosts thousands of professional images for licensing on their website, they needed an improved content search functionality as well as a better mobile experience.

We evaluated the behaviors of BFA's users and constructed new user-flows and wireframes that optimize the process for searching, viewing and purchasing photos. The Zehner design team then tackled the visual appeal of the site, making it more aesthetically pleasing and easier to navigate on screens of all sizes.

Combining forces with BFA's in-house developer, Zehner was able to quickly and effectively build a new site from the ground up. The recently launched website now accurately represents the quality of work that BFA is known for and provides a great experience for all who use it.

We Deliver Solutions

Time as we all know is limited. It is also a direct factor in project budget. With that in mind, we optimize time in ideation, design and development. By implementing AGILE methodology, the team and client can make strategic budget, time and scope decisions quickly.