Zehner + Heal the Bay’s ‘LA Sucks’ Campaign Builds Momentum

Image Image

LA Sucks, but it doesn’t have to.
Plastic straws we mean.

In August 2017, the Zehner team launched LASucks.org. A new initiative, with our partners at Heal the Bay, to promote awareness around plastic straw waste and to ultimately reduce plastic pollution and marine debris. LA Sucks was completed as part of the ZGood program, whereby we give back to our community by working with local nonprofits and charitable organizations, like Heal the Bay. In fact, Zehner has been awarded Heal the Bay’s Advocacy Award because of this project.

Now, the initiative is getting momentum when it comes to policy change. In fact, the LA City Council is now drafting a motion to go straws-on-request only and State Sen. Ian Calderon is currently drafting a statewide measure to ban straws.

Calderon has said that he plans to introduce legislation in early 2018 that would prohibit sit-down restaurants in California from providing straws to customers unless they are requested.

Policies like this are sorely needed in our state and across the country. Americans use roughly 500 million plastic straws daily – enough to wrap around our entire planet 2.5 times. Most go to landfills, some are incinerated and the rest end up polluting the environment. In the past 15 years, Heal the Bay volunteers alone have removed nearly 100,000 straws from local beaches and watersheds.

Heal the Bay is an environmental nonprofit dedicated to making the coastal waters and watersheds of Greater Los Angeles safe, healthy and clean. To fulfill this mission, Heal the Bay leverages science, education, community action, and advocacy.

Check out the website at LASucks.org.

CONTACT

We’re Always In Touch.

Our clients run the gamut from emerging startups to Fortune 500 companies. No matter where you’ve been or where you’re going, we can create the infrastructure necessary to support your team and your goals.

CONTACT US