Zehner Brings Innovation to Outerknown’s Ecommerce Experience

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A sustainable site, for a sustainable fashion label.

Clothing line, which aims to produce 'better, more sustainable' outdoor products.

After designing and launching the brand in 2015, the Outerknown team returned to Zehner to redesign and and rebuild their ecommerce solution. This time, we were able to use our extensive Shopify experience to innovate and extend the capabilities of the platform.

Stefan Bowerman Senior UI Engineer at Zehner

"By architecting a modern design system, we were able to rethink the traditional Shopify CMS. We adapted the native liquid code that Shopify is built on, to provide flexibility in the way pages are designed and how the overall site is merchandized."

This allows the Outerknown team to customize their webpages and reorganize content modules to best communicate the brand’s story. This eliminates the ongoing pain points and constraints of a overly templatized design.

Ultimately, this project sets a new precedent for how Zehner builds digital experiences. We were able to leverage our design and technology expertise to reimagine Shopify Plus capabilities. In turn, we built an ecommerce website that will sustainably showcase what Outerknown stands for.

Mick McCarthy Chief Design Officer at Zehner

"Outerknown needed the site to effectively communicate their commitment to sustainability. We understood this story is best told through content cross-pollination to allow users to learn about the brand and shop simultaneously. So we created the functionality to embed product within content pages."

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