Zehner Launches the First D2C Site for Band of Gypsies
June 26, 2018
Band of Gypsies evokes the feminine, free-spirit that was cultivated at the height of the late 1960’s rock and roll scene. The collection embraces the romance of that era and takes inspiration from icons such as Joni Mitchell and Stevie Nicks, who created a style all their own.
Band of Gypsies approached Zehner to expand beyond their successful wholesale business, and craft their first D2C eCommerce experience. In order to accelerate and sustain this growth, our collaborative team took a holistic approach to the project providing copywriting, user experience design, visual design and web development services.
As a premier Shopify Plus Partner, we were uniquely positioned to leverage our knowledge and expertise to build an engaging website on this reliable platform. By integrating the structure of the Shopify platform with our ambient designs, we created a unique digital experience that immerses the user in the authenticity of the brand and optimizes the site for conversions.
Our team of designers were inspired by the patterns and silhouettes showcased within each collection. From paisley prints to vintage color palettes, the design of the website echoes the visual elements that Band of Gypsies is known for. Whether landing on the homepage or a product page, the user is connected to this modern and romantic world of bohemian style.
As we continued creating an experience that celebrates the culture and joie de vivre of the brand, our team added handwritten quotes and excerpts throughout the site’s design. This special detail effectively communicates the Band of Gypsies ethos, and inspires users to become immersed in the brand’s values and way of life.
The design also utilizes ambient, off-set placement of lifestyle and product photography throughout the site. By layering this approach with our visual design elements, we created a feeling of authenticity, individuality and nostalgia. Inspiring the user to dream of their next adventure, this new direct-to-consumer audience is captivated by their journey on the site and driven towards purchasing.
Stevee Alvis Band of Gypsies’ Sales Director
They were flexible, organized, accessible, and dedicated.
As a full-service digital partner, we understand the importance of effective brand storytelling and its ability to drive revenue in the eCommerce space. In our work with Band of Gypsies, we developed an immersive connection with the user through copywriting, design and engineering. By creating an experience that transcends the ordinary and conjures the effortless and carefree spirit of the brand, their new eCommerce business is ideally positioned for success.
To learn more about our work with Band of Gypsies, review the case study HERE.