Challenge
Yellowpages was looking to redevelop their site to improve the user experience and search engine optimization, as well as create the first iPhone friendly version of their site.
Solution
We worked closely with Yellowpage's internal engineering team to design and develop a clean interface for a robust business directory. Standards compliant front-end code and semantic practices were promoted to ensure ease of maintenance, rails template integration, and search engine optimization.
Result
Through strategic user experience research we were able to design a lightweight mobile version of Yellowpages.com that had the exact features used by individuals on the go. Through mobile safari and CSS we were able to create the first iPhone application for Yellowpages.com.
Awards
Apple - Editor's Choice