My Fashion Database

“ZehnerGroup worked closely with the My Fashion Database internal team to create a truly interactive experience. Site members are engaged through the strategic use of the latest front-end technologies.”

Challenge

My Fashion Database, a web startup. was looking to create the worlds largest online fashion database. My Fashion Database wanted a user interface that would be highly interactive and simple to browse an enormous amount of companies, models, photographs, editorials, and credited fashion professionals.

Solution

We closely with MyFDB’s in-house team to design and develop a web interface that made it simple to browse millions of images, model bios, photographers, and all the companies and individuals involved. Unobtrusive javascript and ajax was strategically used to deliver an interactive interface that limited page refreshes and created intuitive navigation systems for member exploration.

Result

Through strategic landing page design, tracking, and testing we were able to maximize ad spend and market the site effectively. The clean interface and endless amounts of data results in an immersive experience. Members are constantly engaged through extensive visual interaction with an unlimited stream of easy to browse content.