Challenge
Farmers Insurance was looking for a way to educate new and existing customers on Optional Coverages Plans. Farmers was interested in an interactive method that would entice users to want to click, interact, and explore. It was important that the site worked on all modern browsers, as well as iPhones, iPads, and mobile devices.
Solution
In order to create a truly interactive experience, ZehnerGroup rendered an entire 3-dimensional house to Farmers' specifications. Key objects in each room were animated and paired with sound effects. By exploring the objects in and around the house users are engaged and presented with trivia, key facts, and vital information.
Result
ZehnerGroup achieved an interactive non-Flash environment through the use of HTML5 and modern web technologies, optimized for a wide range of devices and platform. Time on site is increased through the manner that information is presented. Customers are surprised by the array of coverage types they were not aware of, that are important for their home, valuables, and their family.